Global technology brand OPPO has announced a three-year partnership with legendary camera maker Hasselblad to jointly develop industry-leading camera technologies for OPPO’s advanced Find series. The two brands will focus on advances in color science to create an advanced mobile photography experience at Hasselblad Camera for Mobile.
Since the integration of OPPO and OnePlus, research and development resources have been combined between brands to increase efficiency and improve the user experience. With the visual advances made in the partnership between OnePlus and Hasselblad, OPPO is pleased to raise the strategic partnership for both OPPO and OnePlus brands to a corporate level.
“After the success of OnePlus and Hasselblad last year, we are delighted to see the partnership enter a new phase of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile browsing experience,” said Pete Lau. , Product Manager. “Camera color performance has always been the focus of OPPO and has been part of Hasselblad DNA. We are thrilled to be able to explore the future of Hasselblad Camera for Mobile together.”
Creating high-end imaging systems that can provide the perfect mobile photography experience is a key strategy for OPPO to provide a next-generation premium smartphone experience. After the launch of the first imaging NPU MariSilicon X, developed by OPPO itself, OPPO is committed to creating a world-class photography experience by collaborating with Hasselblad.
OPPO and Hasselblad will now work together to further develop advanced imaging solutions through an R&D partnership that aims to bring users more natural colors and a more elegant viewing experience. Using Hasselblad and Natural Color Calibration, OPPO also aims to bring the most natural skin tone possible to portrait photography.
Starting with the improvement of natural color calibration software, the three-year partnership will further develop the color calibration solution and aim to set a new criterion for smartphone camera color performance by providing consistent natural color performance to cover all scenarios for OPPO mobile phones. camera system.
The result of this cooperation is “OPPO | Hasselblad Camera for Mobile ”will be introduced for the first time in the first quarter of 2022 in the next generation of OPPO’s flagship Find X series.